How She Can Help
While there's a lot of free software available that allows people to create beautiful graphics and social media content, designing a truly effective social media strategy is something that takes time, dedication, and the knowledge of reading the analytical data and understanding social media algorithms and human behavior. That's where Alexa comes in.
Alexa can help with designing social media content, a posting calendar to stay on track and to work with the algorithm, and read the analytics and data to adjust the strategy as needed. Of course, the strategy will vary depending on the goals of the campaign or business. Whether it's reaching a new target audience, increasing views or engagement, attracting more website views, or promoting a small business, a good social media strategy will assist in helping you achieve whatever goals you set, no matter how big or small.
About Alexa
Born and raised in a tiny town in Pennsylvania, Alexa knew her entire life that she wanted to be a genetics counselor…until she didn’t. During her first semester of college at the University of New Haven, she switched her major from Genetics and Biotechnology to Legal Studies with minors in Political Science and Professional Writing to begin her journey toward becoming a lawyer. However, she quickly realized after graduation that the legal field was not the place she wanted to be.
Upon this realization, she applied for a Master's Program in Strategic Communication and Public Relations at Sacred Heart University. Within this program, she found a love for digital media and influencing the way that people view brands in the digital space. She practiced her writing skills while she worked her way through school as a paralegal at a medium-sized law firm. This position allowed her to keep her technical writing skills sharp while practicing her persuasive writing. As a paralegal, her ability to take highly technical jargon and translate it into conversational messaging was crucial to her success.
Now, she's open to working as a marketing/branding specialist after she has obtained experience running social media through her many internships. Her writing skills are outstanding as her current position requires high attention to detail and critical thinking skills along with writing and grammar. In addition to working full-time, Lex works with the International Public Relations Association as a Youth Representative to the United Nations. In addition to writing, this position requires high interpersonal skills to make the connections necessary to succeed. Working with international agencies has also given Lex an international and inclusive mindset. Her mindset allows her to be understanding and receptive to criticism while also being able to think from all points of view.
